Telling Traces Wine’s Story in Seconds
Showcasing Alcohol Content, Calories, and Sustainability through bold, dynamic visuals designed to educate, inspire, and scale.
1.
Traces Wine needed to highlight their unique selling points—Alcohol Content, Calories, and Sustainability (A, C, S)—while educating the UK market, where awareness of sustainable wines is limited. The goal was to deliver an engaging message within 20 seconds while creating scalable assets for future content.
2.
We created one 18-second video and three 7-second cut-downs, delivered in vertical and horizontal formats. By designing 3D digital twins of all bottles, the assets allowed for future updates. Using a frame-by-frame animated storyboard, we streamlined client approvals and integrated innovative techniques, like off-screen reflections, to enhance realism.
3.
The client’s expectations were exceeded, earning a 10/10 rating. Initially planning to use one concept, the client incorporated all three due to their impact. The final videos clearly communicated the brand’s values, positioning Traces Wine as a leader in the UK sustainable wine market.
1.
Traces Wine needed to highlight their unique selling points—Alcohol Content, Calories, and Sustainability (A, C, S)—while educating the UK market, where awareness of sustainable wines is limited. The goal was to deliver an engaging message within 20 seconds while creating scalable assets for future content.
2.
We created one 18-second video and three 7-second cut-downs, delivered in vertical and horizontal formats. By designing 3D digital twins of all bottles, the assets allowed for future updates. Using a frame-by-frame animated storyboard, we streamlined client approvals and integrated innovative techniques, like off-screen reflections, to enhance realism.
3.
The client’s expectations were exceeded, earning a 10/10 rating. Initially planning to use one concept, the client incorporated all three due to their impact. The final videos clearly communicated the brand’s values, positioning Traces Wine as a leader in the UK sustainable wine market.
