Illuminating a Visual Battle of Musical Genres on the South Florida Skyline
An imaginative collaboration with Plucky results in a dazzling music and light show on the facade of the world’s first Guitar Hotel
1.
Hollywood Florida’s Hard Rock Hotel & Casino is home to the world’s first Guitar Hotel — a 450-foot functional masterpiece resembling back-to-back Hard Rock guitars. Wrapped with programmable LED lights, the building is a canvas for spectacular music and light displays. Hard Rock wanted to augment their feature-length shows with a short nightly display: The Guitar Hotel Light Show. We collaborated with Plucky to conceive a storyline for the show and bring it to life as an animation that translates directly to the colossal façade of the hotel.
2.
Our biggest challenge was developing the show’s concept — the unique canvas and medium meant constant pivoting and evolving. Working with such a large format was made more difficult because the light strips on the building are thin, spaced out (thanks to dramatic floor-to-ceiling windows) and stationary. Any movement and energy we wanted to convey had to be an illusion created solely through manipulation of the lights. A particularly fun challenge was generating seemingly endless ideas needed for the animation – the lights flicker and blink in an instant, and we needed several minutes of unique and engaging effects.
3.
The result is a seven and a half-minute show putting viewers in the middle of an epic Battle between classical and modern music — and its inspiring resolution. This nightly extravaganza of light and sound is both impressive in scale and imagination.
1.
Hollywood Florida’s Hard Rock Hotel & Casino is home to the world’s first Guitar Hotel — a 450-foot functional masterpiece resembling back-to-back Hard Rock guitars. Wrapped with programmable LED lights, the building is a canvas for spectacular music and light displays. Hard Rock wanted to augment their feature-length shows with a short nightly display: The Guitar Hotel Light Show. We collaborated with Plucky to conceive a storyline for the show and bring it to life as an animation that translates directly to the colossal façade of the hotel.
2.
Our biggest challenge was developing the show’s concept — the unique canvas and medium meant constant pivoting and evolving. Working with such a large format was made more difficult because the light strips on the building are thin, spaced out (thanks to dramatic floor-to-ceiling windows) and stationary. Any movement and energy we wanted to convey had to be an illusion created solely through manipulation of the lights. A particularly fun challenge was generating seemingly endless ideas needed for the animation – the lights flicker and blink in an instant, and we needed several minutes of unique and engaging effects.
3.
The result is a seven and a half-minute show putting viewers in the middle of an epic Battle between classical and modern music — and its inspiring resolution. This nightly extravaganza of light and sound is both impressive in scale and imagination.
Client :
Hard Rock
Client :
Plucky
