Breathing Life into the pages of Klick's Playbook
1.
Klick Health wanted to bring their Adaptive Brand Playbook to life. and so we worked closely with their design team to review the book for colorful imagery and abstract shapes that could be transformed into visually interesting 3D elements and animations that complemented the book's design.
2.
Despite the challenges of recreating stock imagery without reference, we developed creative ideas for how these elements could behave within the 3D space. In addition to the work on the pages, we collaborated on ideas to tie the opening and closing sequences to the rest of the video as we transitioned seamlessly from live footage to motion graphics and 3D
3.
Throughout the project, we maintained a common thread of the orb/circle design element that tied the video and the book together. The project evolved and grew, and we embraced the growth and went with the flow. By maintaining a fresh mentality and staying dedicated to the success of the project, we were able to deliver a final outcome that reflected the best of our work.
1.
Klick Health wanted to bring their Adaptive Brand Playbook to life. and so we worked closely with their design team to review the book for colorful imagery and abstract shapes that could be transformed into visually interesting 3D elements and animations that complemented the book's design.
2.
Despite the challenges of recreating stock imagery without reference, we developed creative ideas for how these elements could behave within the 3D space. In addition to the work on the pages, we collaborated on ideas to tie the opening and closing sequences to the rest of the video as we transitioned seamlessly from live footage to motion graphics and 3D
3.
Throughout the project, we maintained a common thread of the orb/circle design element that tied the video and the book together. The project evolved and grew, and we embraced the growth and went with the flow. By maintaining a fresh mentality and staying dedicated to the success of the project, we were able to deliver a final outcome that reflected the best of our work.
Client :
Klick! Health
Role:
Concept, Animation,
Design and Compositing