15 seconds to launch: Zero-gravity inspiration for a low-calorie wine
Realistic animation and client collaboration create a striking video for the release of Kendall-Jackson’s latest Chardonnay
1.
Kendall Jackson Winery is merging luxe wine with a vibrant, healthy lifestyle via the latest release of their Avant Lower Calorie Chardonnay — a premium quality chardonnay with roughly one third fewer calories than your average glass. We were enlisted to create a short animated promotional video to support their launch.
2.
Working from our client’s storyboard and utilizing Cinema 4D's powerful volume-building tools, we crafted a memorable story by mimicking the lighter-than-air behavior of liquid in space. With realistic but playful animation, we highlighted the wine’s winning characteristics, instilling a confidence within consumers that their evening glass (or three) won’t compromise their health and vitality.
3.
Our collaborative result was a :15 video to use across all marketing channels that captivates consumers with a clear vision of a light, bright, lower-calorie chardonnay that doesn’t compromise on taste or quality. Capturing the spirit of the wine, the video treats consumers to a fun and personality-forward teaser of a wine destined to become their new go-to.
One small(ish) glass of Avant Lower Calorie Chardonnay harbors one giant leap for wine drinkers
1.
Kendall Jackson Winery is merging luxe wine with a vibrant, healthy lifestyle via the latest release of their Avant Lower Calorie Chardonnay — a premium quality chardonnay with roughly one third fewer calories than your average glass. We were enlisted to create a short animated promotional video to support their launch.
2.
Working from our client’s storyboard and utilizing Cinema 4D's powerful volume-building tools, we crafted a memorable story by mimicking the lighter-than-air behavior of liquid in space. With realistic but playful animation, we highlighted the wine’s winning characteristics, instilling a confidence within consumers that their evening glass (or three) won’t compromise their health and vitality.
3.
Our collaborative result was a :15 video to use across all marketing channels that captivates consumers with a clear vision of a light, bright, lower-calorie chardonnay that doesn’t compromise on taste or quality. Capturing the spirit of the wine, the video treats consumers to a fun and personality-forward teaser of a wine destined to become their new go-to.
One small(ish) glass of Avant Lower Calorie Chardonnay harbors one giant leap for wine drinkers
Client :
Kendall Jackson
Agency :
Levitate Media
Role:
Concept, Animation,
Design and Compositing
