Crafting Customized Social Media Content with Efficiency and Careful Planning
1.
Social media is fast-paced, so standing out is essential. Turning views into actions is critical, especially in the wine industry, where video design can feel outdated. We at The Silent E wanted to change that. To test how quickly we can create reels that look similar but feel different, we created a faux-wine brand. In a cost-effective package, we wanted to see how fast we can create customized social media content.
2.
In our quest to break away from the conventional aesthetic norms of the wine industry, we embarked on a journey to explore alternative sources of inspiration. Our attention was particularly drawn towards the striking and audacious elements of big, bold typography, vibrant solid colors, and the dynamic appeal of action sports aesthetics.
3.
The whole series was done in under 10 days. About a week went into the first video, because we had to carefully lay the foundation for the visuals and storytelling. As soon as that was established, we were able to produce subsequent videos in just one to two days. With this foundation in place, it's easy to envision creating ten more videos in a similar timeframe. By the end of the ten days, we had proven to ourselves our ability to deliver captivating content quickly and efficiently without sacrificing quality or breaking the bank.
1.
Social media is fast-paced, so standing out is essential. Turning views into actions is critical, especially in the wine industry, where video design can feel outdated. We at The Silent E wanted to change that. To test how quickly we can create reels that look similar but feel different, we created a faux-wine brand. In a cost-effective package, we wanted to see how fast we can create customized social media content.
2.
In our quest to break away from the conventional aesthetic norms of the wine industry, we embarked on a journey to explore alternative sources of inspiration. Our attention was particularly drawn towards the striking and audacious elements of big, bold typography, vibrant solid colors, and the dynamic appeal of action sports aesthetics.
3.
The whole series was done in under 10 days. About a week went into the first video, because we had to carefully lay the foundation for the visuals and storytelling. As soon as that was established, we were able to produce subsequent videos in just one to two days. With this foundation in place, it's easy to envision creating ten more videos in a similar timeframe. By the end of the ten days, we had proven to ourselves our ability to deliver captivating content quickly and efficiently without sacrificing quality or breaking the bank.
Client :
Hennigan's
Agency :
The Silent E Inc.
Role:
Concept, Animation,
Design and Compositing
