Creating a social media video for Kendall Jackson's Carmel Road that literally turns water into wine
Bringing the sustainable wine growing process to life for Kendall Jackson’s Carmel Road
1.
When most people think of wine, they’re more concerned with how it tastes than how it’s made. Kendall Jackson is trying to change that with a focus on sustainable water use in winemaking. They hired us to create a video to showcase that.
2.
Our approach was to create the look of an oil painting come to life, reflecting the art and craft involved in winemaking. We explored various styles of sketching and drawing with KJ while testing software options, workflows, and techniques to give each frame a unique look and feel. This sometimes meant we had to do things manually, adding small imperfections to make it more realistic.
3.
The result was a :60 video to use across their social media channels, telling the Carmel Road story from water to wine. Using the look and feel of an oil painting that melds into a sophisticated and modern visual, viewers receive a reason to support Carmel Road and an understanding of how their purchase positively impacts these sustainable practices and the planet.
Now that’s something we can all raise a glass to!
1.
When most people think of wine, they’re more concerned with how it tastes than how it’s made. Kendall Jackson is trying to change that with a focus on sustainable water use in winemaking. They hired us to create a video to showcase that.
2.
Our approach was to create the look of an oil painting come to life, reflecting the art and craft involved in winemaking. We explored various styles of sketching and drawing with KJ while testing software options, workflows, and techniques to give each frame a unique look and feel. This sometimes meant we had to do things manually, adding small imperfections to make it more realistic.
3.
The result was a :60 video to use across their social media channels, telling the Carmel Road story from water to wine. Using the look and feel of an oil painting that melds into a sophisticated and modern visual, viewers receive a reason to support Carmel Road and an understanding of how their purchase positively impacts these sustainable practices and the planet.
Now that’s something we can all raise a glass to!
Client :
Carmel Road
Agency :
Levitate Media
