Bringing Entertainment Tonight to the MENA Region through the power of simplicity and minimalism
1.
Arabwood brings the latest in entertainment news and interviews to the MENA region, drawing inspiration from the iconic Entertainment Tonight brand. As we took on the challenge to create a clean aesthetic that honors the well-recognized visuals of ET while staying true to the uniqueness of the region, we realized that less is often more when it comes to design.
2.
Through a process of experimentation and refinement, we embraced abstract and minimal elements, frequently using type on a gradient to convey information in a clean and visually striking way. This approach not only met the client's goals for a sophisticated aesthetic but also showcased the power of simplicity in design.
3.
Our dedication to minimalism and abstract design paid off in the end, resulting in a visually stunning product that met all the client's expectations for clean and sophisticated design. We are proud to have played a role in bringing the Arabwood platform to life and to have delivered a product that reflects the elegance and uniqueness of the MENA region.
1.
Arabwood brings the latest in entertainment news and interviews to the MENA region, drawing inspiration from the iconic Entertainment Tonight brand. As we took on the challenge to create a clean aesthetic that honors the well-recognized visuals of ET while staying true to the uniqueness of the region, we realized that less is often more when it comes to design.
2.
Through a process of experimentation and refinement, we embraced abstract and minimal elements, frequently using type on a gradient to convey information in a clean and visually striking way. This approach not only met the client's goals for a sophisticated aesthetic but also showcased the power of simplicity in design.
3.
Our dedication to minimalism and abstract design paid off in the end, resulting in a visually stunning product that met all the client's expectations for clean and sophisticated design. We are proud to have played a role in bringing the Arabwood platform to life and to have delivered a product that reflects the elegance and uniqueness of the MENA region.
Client :
Rotana
Role:
Concept, Animation,
Design and Compositing